Marketing specialist Kathryn Mawer achieved
a BA (Hons) Business Administration degree at
Bradford College in 1993.
“Spending three years at Bradford College really
did get my marketing career off the ground.
I went on to the University of Northumbria
to study a Postgraduate Diploma in Tourism
Management. I knew this was the area I
wanted to focus on. I still had a strong affinity
with Bradford and my postgraduate project
consisted of marketing research for the
Alhambra Theatre. This gave me a real insight
into the world of theatre marketing and just as
I was about to volunteer my services for free (as
any keen graduate does!) an offer of 15 hours
per week in the marketing department came up.
I was over the moon!”
The rest, as they say, is history. Kathryn’s hours gradually built up and she became a full time Marketing Assistant back in 1995. This gave her the grounding she needed and she soon worked her way up to Marketing Officer and then to Marketing Manager in 1999 at the age of 26, responsible for running the marketing department for all Bradford Theatres venues, including the Alhambra Theatre, St. George’s Hall and the Alhambra Studio.
After nearly 6 years with Bradford Theatres, Kathryn decided it was time to spread her marketing wings and she moved on to gain more commercial experience as Leisure Marketing Manager for a national hotel chain, Principal Hotels. Whilst this was a very different and challenging role, she couldn’t help but be attracted to the position of Marketing Manager at Eureka! The Museum for Children in Halifax, which she attained in 2001. “This was a fantastic brand to be involved with and it led me onto another high profile visitor attraction, and once again, back to Bradford!”
Kathryn took up the role as Head of Marketing for the then National Museum of Photography, Film & Television in 2004. This role soon broadened and she was made Communications Director. “After almost 12 years in marketing, I took the decision to set up my own business, Serious Marketing, in 2006. I now work with a wide range of clients, advising on and delivering their marketing and I have recently started lecturing in tourism marketing at Craven College, Skipton. It’s funny how things turn out!”
Photograph supplied by Kathryn Mawer